WHY REDEFINE RUM

WHAT’S
OUR
STORY?

We scoured the world to find a better
way of producing rum.

“Let’s start a band, no really, we should start a band!”…
“I bet I can jump across that…OUCH!”…
“This isn’t rum! I bet we could make better rum than this!
Seriously, how hard could it be?”…

This was the red “cool-drink”, flavoured methanol (the stuff that makes you blind) induced conversation we, the brothers, had that started a journey that took us to the Moonshine University (Really! Our certificates are up in the distillery) and on a search to find the best rum distilleries in the world.

Today, Lon is our Master Distiller, Trev is the big talker (ok, so he’s always been like this), and Stef is a tall-walking, super selling short guy.

We all took the leap to create a rum that is authentically African, made by Africans, for Africans.

Don’t be afraid to whistle your own tune, we are.